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As soon as the winter approaches, the festivities time begins with a lot of festivals and marriages. One of the best one is Diwali – which starts from Dhanteras. Dhan- means wealth and teras means on 13th lunar day. People buy precious metals on that auspicious day.
India is called ‘the golden bird’. But gold is becoming rare thing nowadays. Just like February month, last month again gold prices touched Rs 16,000 per 10 grams mark and expectation are similar at this Diwali time
As per Hindu mythology, Brahma –the creator is also referred as Hiranyagarbha – means ‘one born of gold’. Gold is the basis of purity and beauty, and referred to as the seed of Agni (Fire). Gold, a common monetary exchange medium (in old time) and jewelry are well sought by a rich urbane person to a poor farmer.
Either it’s a wedding time where dowry or gifts will not be complete without adding lots of tolas (carats) of gold. So is the case for festivals like Dussehra / Durga Puja or Diwali or Onam, Pongal time – Gold becomes very important.
But things are changing, specially in metro or 2 tier cities. Girls don’t want to wear yellow gold jewelry. Diamonds are girl’s best friend, and white gold goes well with it. Flaunting engagement ring in White Gold is not rare! Platinum is an expensive option, White gold is the next best option.
Silver jewelry is also a preferred choice by many young women and most of the college chicks love junk jewelry.
In all this, the shine of Gold Jewelry is fading away as a timeless possession.
Image source: rediff.com
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