Trendiya

Recently launched low cost water purifier Swach from Tata Group is another great product for mass. It will surely not only create awareness about drinking clean water but also make it affordable to buy.

There are already many water purifiers from different companies but none is less than 1000 Rs. But Tata Swach (means Clean) comes for Rs 799 only. It doesn’t require energy or running water. It has a replaceable filter Swach that cost Rs. 1 per day for a family of five. Launched by Mr. Ratan Tata with the saying “Safe Drinking (Swatch Pani) is the most basic need of human beings. The social cost of water contamination is already enormous.” Tata Swatch has been developed by collaboration of Group of Tata companies- Tata Chemicals, TCS, Titan Industry. 14 patents have been filed for the technology and product.

Tata Swach will be available in two versions priced at Rs 749 and Rs 999. The cost of the filter is Rs 299 and it has the capacity to filter 3000 litres of water. Tata Swach filter uses commonly available materials like rice husk ash, cement and pebbles and bound with microscopic silver particles that kill the bacteria responsible for 80 per cent of waterborne diseases, colour, odour and micro-organisms.

But main question is how many of us know what are TDS and contaminations? Why we need to have a water purifier and which one (Pre filter, UV Purification, Reverse Osmosis, Candle filter)?
In short- we should drink water which is about 50 ppm in TDS (total dissolved solids). Anything above 750-1000 means your water is very contaminated. But apart from considering TDS, make sure there is no heavy metal in it. Reverse Osmosis removes dissolved solids of and above the size 0.0009-0.007 microns.

Water purification Market in recent years has caught the attention of multinationals. Hindustan Unilever launched Pureit in 2005, while Philips India launched Philips Intelligent Water Purifier in 2007. But Aquaguard continues to be the leader in this category, where the penetration of water purifiers is a mere 2.5 %. (Source TOI)

As of now the cheapest water purifier in market are Hindustan Unilever-Pureit for Rs 2000 and Eureka Forbes-AquaSure, 1750 Rs. and Tata Swatch is for only 799 INR. Tata Swach will be available in Maharashtra, Karnataka and West Bengal market by the year-end and across the nation in next six months. Let’s see how much Swach makes the India’s drinking water habits clean!

We asked the youngsters of India, what type of water do they drink? While drinking do they consider is it tabs water, filter or mineral water?
Most of us answered they rely on filter water system installed in their hostel/ Mess/ Institute/ Company without worrying is it really giving clean water. When at home, they install a water purifier but don’t go such expensive 15,000 Rs type systems. They still like to have 20 litre bottles (Bislery, Aquafina, Kingfisher or local one like Aqua Life) at the cost 50- 75 Rs. As it’s easy to store, without worrying about from tab water is coming or not and for 2 persons 20 Litre is sufficient for 4-5days.

When they go out to restaurant, prefer to have normal water (read filter water from hotel), hardly like to buy mineral water unless there is emergency or not well or eating at a small food joint. But when it comes to travel via bus/ train they don’t mind, buying mineral water bottle for journey. Many still consider boiled water is best though its inconvenient- 1st boil & than make it cool down. Most of them aware mineral water selling at 12Rs is hardly filled with mineral, its just packaged drinking water. Some of them don’t mind to have normal water (unless completely dirty & black) as it make their immune system strong.