It is clear more than 50% parents think that they will decide the career for child and only 15% thought they could decide their career by themselves. 60% thinks a child herself can decide the career better.

48% thinks that they were forced to go ahead with career decided by their parents. While 30% refused to pursue what was told by their parents, 60% pursued a different career from what they thought in their childhood.

Choosing a different career option which is less known is not a problem among 62%, which came as a pleasant surprise. But when asked, will a foreign degree help in career 35% said no, it would not and 29% said it might help them.

Our take: It is important for one to decide their career wisely rather than depending on someone else’s choice. All the best!

A career in Design!

As kids we are often asked, what would you like to become in future and we proudly say doctor or engineer. But as soon we enter the competitive world, right from school grades to college toppers, our choices and tastes differ. We recognize our weakness and strength.
Today, Trendiya is focusing on a career in Design. Some are born creative and some feel that a little bit of understanding of the subject will give them chance to be a professional designer. But when we say Design, we are often misunderstood for fashion design! Yes, that’s a common thinking in the middle class families of tier 2 cities. If you say, you are pursuing a career in design they will say, oh, fashion designing, please stitch a dress for my nephew wedding too! Or at the maximum they will understand about interior design, something that will help a girl to get a good groom when looking for wedding proposals.

Design is a highly creative, imaginative field with an eye for details, precision, that involves exploring new materials and sorting out a problem. It could be either Industrial design (product, transportation, toys, glass & ceramic design), communication design (graphic, film & video or animation), IT integrated design (new media, software user interface design), Fashion & Textile (Fashion & apparel, textile, accessories design) or Exhibition & Retail design or designing for Craft sector. Many more new specializations are coming up. Like design management is one of the most sought after lucrative career in corporate world.

NIFT, one of the most sought after institutes in India and with maximum number of centres (total 13) all over, NIFT offers B Des. in Fashion, leather, accessory, textile, knitwear design and also in fashion communication & Apparel production. Master programs in design, Fashion management and Fashion Technology are also offered. For details check www.nift.ac.in

The other one is National Institute of Design (NID), one of the foremost multi-disciplinary institutions in the field of design education and research. It has undergraduate & post graduate programmes and admission is through entrance test, followed by Studio test + interview. It has centres in Ahmedabad, Gandhinagar and Bangalore and few more are coming up. Check the site www.nid.edu and apply before due date- 20 nov.!

Other institutes are Shristi (Bangalore), Pearl academy of fashion (New Delhi), Indian institute of crafts & design (Jaipur), Footwear design & development institute (Noida) and Symbiosis institute of Design (Pune). DJ Academy, Coimbatore and Indian Institute of Technology also offers specialization in Design like IITD, IDC and IIT Guwahati.

The general skills required are: Creativity, imagination, drawing & sketching, Color sensitivity, visual perception, material handling, representation techniques, Context building, communication skills, problem-solving skills, general awareness and computer skills.

A good news!- If you are design enthusiast student and going to apply for a design institute you can write to team trendiya for ‘how to prepare’.

One is Chulha. It got Index awards (biggest design award in the world) in Home category.

Intent: limit the dangerous health conditions caused by traditions of indoor cooking in many rural areas of the developing world. The Chulha is a stove designed to limit the dangerous health conditions caused by traditions of indoor cooking in many rural areas of the developing world.

The stove is being made available by Philips Design to the universe of social entrepreneurs so that they can, free of charge, produce the stove, themselves, and generate local business while helping counter what the World Health Organization estimates is some 1.6 million deaths per year from conditions prompted by the toxic fumes of indoor cooking with “bio-mass” fuels (wood, dung, peat, etc.).  WHO estimates that 25 percent of indoor air-pollution deaths are in India, and that 800,000 infants die of related conditions worldwide, annually.

The Chulha creates a safer environment for indoor cooking in several ways.

       It traps smoke and heat inside a locally cast housing in such a way as to heat two pot-holes with a high rate of efficiency to require less fuel;

       It then directs the smoke through a chimney chamber that includes a stack of slotted clay tablets – they capture particulates as the smoke moves through, cleaning the exhaust before it ever leaves the assembly; and

       The Chulha’s chimney then includes an indoor access for cleaning, eliminating the need seen in previous devices for a family member,  usually the mother, to climb on the roof and attempt cleaning. This has been blamed for many accidents, along with the toxicity of the smoke.

 “The target users of the Chulha are all the families in rural environments. The focus for the creation of the Chulha was India, however there are similarities in many countries in Africa, Latin America and other regions, as well as in India.”
“The fact that this product can be manufactured by even the end-user creates the opportunity in any location,”  

Designed by: Philips Design. Design team: Unmesh Kulkarni; Praveeen Mareguddi, India.

Text from Index awards.
Other Product is Stacket Bucket which got honorable mention in red dot award: product design 2009

As millions of people in India have a critical problem of access to water and storing it in small bathrooms, this functionally designed product offers new ways of handling water. Stacket is an innovative square bucket designed to be stackable. This makes it three times more space-efficient, providing a meaningful and affordable yet beautiful solution. 

Manufacturer: Gnoo Designs, Mumbai, India. Designed by: Futuring Design Pvt. Ltd., Mumbai, India (Jashish Kambli, Vijay Kumar)

Text from Red dot award

Please click “i” tab in top right in slideshow for the artist and artwork details!

Three art projects- Purple wall project, exhibiting contemporary work by Indian & international artists and a Video Lounge, showing video art work and a Sculpture park in open area was one of the main attractions.

Indian art market is flourishing with a rate if 30-35% annually. It was $5 million in 2003 but reached approximately $150 million by year 2008. Especially European market is giving 300-400% more to the Indian art market than what it was 4-5 years back. With such great prices & recognition it is difficult to say that trends for collecting art is not booming in this economic downturn; there seems a ray of hope as there is fair response from national & international art buyers in this emerging market.

Update: “Around 250 artworks were sold for a total value of around Rs 26 crore (~ $6 million) by exhibiting galleries,” said a beaming Neha Kirpal, associate director of the Summit. Business at the 2009 Summit was thus more than double of last year’s Rs 10 crore figure. Source.