Trendiya » Reality-show http://trendiya.com India Trend Reports: Indian Design, Fashion, Youth, Entertainment & Lifestyle Sat, 03 Apr 2010 07:02:37 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Youth Reality. http://trendiya.com/2009/08/youth-reality/ http://trendiya.com/2009/08/youth-reality/#comments Sun, 09 Aug 2009 05:38:24 +0000 Team Trendiya http://trendiya.com/?p=34 Reality shows are not a new thing but it is a latest trend among Indians. Team Trendiya brings you an insight of reality shows buzz.
From young to old, everyone is willing to go for a reality show and get 1 min fame + some quick money. These shows have traditionally used to be dancing and singing competitions but later on it diversified in more categories like laughter shows (comedy circus), talent show (India’ got talent), stunt shows (Roadies), beauty show (Get gorgeous) and some 24X7 live shows (Big boss).

Singing & dancing shows were the starting of reality shows
Main target age group of these reality shows is 18 -25 yrs old that’s young generation of India which comprises around 65% of the total India population. Definitely aiming them would be profitable. Anyway these games / shows are based on voting via SMS which is a proven big money making tactics apart from collecting the advertisement revenues.

MTV1

Undoubtedly, the most popular show in Youngistan is the MTV’s Roadies – and it has already completed 6 seasons. Either it’s rude Raghu & Rajeev or the bad boys & girls of the show but youngsters like to keep a tab on it. Seeing the demand for such shows, MTV has almost stopped playing music and has completely become RTV (Reality TV) with shows like On the Job (about unusual jobs), Splitsvilla (dating based show), Fast & Gorgeous, Stunt Mania (bike and adventure based), Connected (about twins), Teen Diva (beauty based) and many more.  
 MTV-roadies

Channel V is yet to take a stand on some interesting reality shows in past they came up with some beauty shows like Get Gorgeous but at present they have nothing great to offer.

A newly started youth channel – UTVi Bindass channel is doing fantastic job to attract youth by offering shows like Beg, Steal or Borrow – about free adventurous travel and Dadagiri, which focus on college ragging & dance shows like Dance India Dance which were admired by teens & young. Infact UTVi tie up with Indian youth favorite coffee house Café coffee Day and brought a reality show to give a consumer interaction with brand in an interesting manner by installing camera in a Mumbai CCD.

utvBindass
When there are so many varieties of reality shows, the contestants and organizers know well how TRP and tears go together. They create controversy; they gain votes as their lifeline. Even if they are eliminated from show, they get pass to get news, from getting offer to some modeling or a tiny role in B grade Bollywood film or offers to be part of another reality show to spreading inside news of show, contestants and crew. It’s all part of the whole entertainment package.

splitsvilla-MTV

Recently Nikhil Chinapa got questioned by splitsvilla contestants itself and later he wrote a facebook response and tweeted the same “@nikhilchinapa My response to the media circus on Splitsvilla is on FB”

In today’s fast life, young generation is looking forward to join this new career “Reality Live” to transition from their unknown lives to get 1 minute fame + quick money. Wish them luck; else they would be eliminated from other career options :)

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